Upcoming artistes face a lot of rejection. Actually, upcoming people face a lot of rejection. There are several reasons for that but most of the time it’s because they are not doing the right things.
As an artiste, you have to reach out to certain stakeholders in the industry to help you grow your career. That means you have to write emails, make phone calls, send texts and/or meet with them physically. In summary you have to communicate with these people.
My question is; how good is your communication skills?
Let’s start with EMAILS.
I met with Rapper/Producer Gamie, recently, and had a very intense conversation with him about the state of the CHH industry. (He’s a very informed dude, by the way). He made a statement that caught my attention. I paraphrase:
“The first thing an artiste should learn is how to write a formal letter”
I used to work at one of the top record labels in Nigeria owned by one of the top producers in the country. Literally everybody wants to work with him. I used to treat emails from upcoming artistes who were seeking to work with him.
It was, usually, really difficult getting past the grammatical error and improper punctuation to listening to the demo(s). Most of the time, demos from the senders of such poorly constructed emails were, ummmm, as “poorly constructed” as the emails, so, there was the tendency to prejudge a person by the way they constructed their letter.
Contrary to what most young people believe, music isn’t for unserious people. The way you compose an email tells whether or not you are a serious individual.
Some of you might even argue with me that Floyd Mayweather doesn’t know how to spell. Well, his manager does. Get a manager.
Learn how to write a formal letter or get somebody who can to do it for you. No serious investor will take you seriously when you use “d” “2” “yu” “ur” “n” etc.
Start with pleasantries.
State what you want them to do for you.
Remember to name your attachment properly; “Name of artiste” – “Song Title”.
Not “VN00234” or “Audio 001” or “Imela final mix”.
I advise you attach one or two pictures of you as well. Matter of fact, what you should be sending is your EPK but I’m sure most of you don’t even know what that is. And no, that wasn’t a typographical error. I didn’t mean EP. I meant EPK.
I understand that getting a manager to write formal letters for you at the beginning of your career may be difficult for you, so, you might as well learn to do it yourself. You now see why you should have paid attention in English class, yeah? LOL.
Action plan: Learn how to write a formal letter. If you’re really serious about learning how to write a formal letter to music executives, send me an email via firstname.lastname@example.org.
See you at the top!